Inspiration for boonee alus is born at the intersection of life and art. The founders hope to reconstruct these mundane yet magical elements and give them a new lease of life through modern jewelry craftsmanship and traditional handicrafts.
We believe that every woman is a hero in life, constantly switching between multiple identities, and that what they need is not to be defined, but a way to express themselves freely. Therefore, each piece of boonee alus is a tribute to the “miracle of the ordinary”, creating an invisible armor of strength for urban women, so that they can be confident at any moment.

Taking Lasting and Meaningful Action

Creating jewelry that is unique and rich in the art of living.
We love the earth and practice sustainable development, we control the details and abide by the standards of jewelry-grade craftsmanship, so that wearing jewelry becomes a sacred ritual that awakens the power within. Here, there is no need to wait for special occasions, because every woman is, in and of herself, the most dazzling of beings.

Imperfect Perfection

At boonee alus, we understand that perfection is an illusory concept. We don't sell perfection, we only offer choices that are true to oneself. Opening a boonee alus jewelry box is like opening the door to a multifaceted world where there are many ways to say “YES”. Whether it's classic, minimalist, futuristic or vintage, the choice is always in the hands of every woman, as free as life should be.

FOR YOU

To all of you who are free to switch between your family, workplace and social life: without being defined by external standards, you have the freedom to switch between life scripts at any time. boonee alus' jewelry is crafted to amplify the undisguised radiance of your inner self, and it becomes the key to connecting your heart with the world. Here, the conversation begins deep inside, and the answers are already engraved in the prism of your unique soul.

When you choose boonee alus, you're choosing a brand that is committed to excellence in every aspect of its business. From the materials we use to the way we make our products, we are committed to providing our customers with the best possible experience, so that when you wear it, it becomes an extension of your confidence and charisma, accompanying you through every shining moment.

Through our charitable endeavors, we supportorganizations that align with our values ofsustainability, education, and communityempowerment. We believe that businesses have aresponsibility to use their resources and platform tocreate a better future for all